In an attempt to improve the consumer shopping experience,
Yahoo! announced yesterday that it is looking to partner with eBay's PayPal and will add shopping cart links to sponsored results for merchants who accept PayPal Express Checkout. A
WebmasterWorld thread looks at this partnership more closely.
Yahoo! has introduced a
PayPal Checkout Program with more information for how merchants can sign up.
Since PayPal is still a familiar household name and Google Checkout is a relatively foreign entity, this seems to be a win in the forum community:
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