Online shopping by African-Americans, Asians, Hispanics and other minorities has increased significantly over the past five years, according to a new report from The Media Audit.

"The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million and 58 million of those adults are members of a minority," says Bob Jordan, president of International Demographics, Inc.

"As a result of their numbers, their increasing tendency to shop online is very significant to most marketers," adds Jordan. International Demographics, Inc. is a 37- year-old market research firm which produces The Media Audit.

Among African-Americans, 40.6 percent now shop online, compared to 27.1 percent five years ago. More than 20 percent now make five or more purchase in a year and 10.9 percent make more than a dozen purchases. The total adult African-American population in the 88 markets surveyed is approximately 17.6 million.....
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