tag:blogger.com,1999:blog-23890418.post-90840022844655090482008-03-24T10:09:00.000-05:002008-03-24T10:10:43.629-05:00Online shopping by African-Americans, Asians, Hispanics and other minorities has increased significantly over the past five years, according to a new report from The Media Audit.<br /><br />"The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million and 58 million of those adults are members of a minority," says Bob Jordan, president of International Demographics, Inc.<br /><br />"As a result of their numbers, their increasing tendency to shop online is very significant to most marketers," adds Jordan. International Demographics, Inc. is a 37- year-old market research firm which produces The Media Audit.<br /><br />Among African-Americans, 40.6 percent now shop online, compared to 27.1 percent five years ago. More than 20 percent now make five or more purchase in a year and 10.9 percent make more than a dozen purchases. The total adult African-American population in the 88 markets surveyed is approximately 17.6 million.....<div class="blogger-post-footer"><!-- begin search form 1 --> <form action="http://www.ciphersearch.com/index2.php" target="_cipher"> <table> <tr> <td>Search the Web:</td> <td><input name="q" size="20" type="text"/></td> <td><input value="Search" type="submit"/></td> </tr> </table> </form> <!-- end search form 1 --></div>Calebhttp://www.blogger.com/profile/03132945628705023355noreply@blogger.com